Address
428 S Main Street, River Falls, WI
Price
$ 1,500,000
Property Attributes
  • ID#6737650
  • TypeCommercial
  • Listing Status Active
  • CountyPIERCE
  • CityRiver Falls
  • AreaGreenwood Falls Add
  • NeighborhoodGreenwood Falls Add
  • Zip54022
  • Style
  • Year Built1960
  • Taxes$ 6416
  • Price$ 1,500,000
  • Bedrooms0
  • Full Bathrooms0
  • Half Bathrooms0
  • Sqr Footage2016
  • Lot Size0.33 Acres
Data Source:
Northstar MLS (NSTAR)
Property Description

Prime Commercial Property – Gas Station / Redevelopment Opportunity Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street. Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base. Location Highlights: Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic. Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships. Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day. High Traffic Volume – prime positioning for branding, signage, and business exposure.

Price History
6/13/2025 Listed $2,000,000
9/18/2025 13$1,750,000
11/5/2025 6$1,650,000
2/16/2026 10$1,500,000

General Features

Sewer City Sewer/Connected
Heating Other
Utilities Heating Separate
Roof Metal
Construction Materials Block,Concrete,Steel Siding
Year Built 1960
Levels One
Tax Year 2024
Current Use Automobile Service
Accessibility Other
County Pierce
New Construction No
Property Type Commercial Sale
Contingency None
Subdivision Name Greenwood Falls Add
Possible Use Other,Restaurant,Retail,Service Station,Lounge/Bar
Directions Interstate 94,Hwy 35 south to River Falls exit. South on Main Street to property.
City River Falls
High School District River Falls
Zoning Description Business/Commercial
Number Of Units Total 1
Lot Size Units Acres
Land Lease Y/N No
Tax Annual Amount 6416
Additional Parcels Y/N No
Standard Status Active
Lender Owned No
PostalCity River Falls

Interior Features

Basement None
Basement (Y/N) No
Foundation Dimensions 2016
Fuel Natural Gas

Exterior Features

Parking Features Other,Parking Lot
Lot Features Corner Lot,Irregular Lot,Zero Lot Line
Water Source City Water/Connected
Inclusions Building,Business,Fixture/Equipment,Land
Lot Size Area 0.33
Building Area Total 2016
Lot Dimensions 124 x 81 x 121 x 19 x 57 x 53
Waterfront Y/N No
Foundation Area 2016

Amenities

  • Foreclosure
  • Views
  • Short Sale
  • New Construction
  • Adult 55+
  • Lease To Own
  • No HOA Fees
  • Furnished
  • Primary On Main
  • Air Conditioning
  • Seller Finance
  • Green
  • Fixer Upper
  • Horse
  • Golf
  • Fireplace
  • Deck
  • Garage
  • Basement
  • Pool

Property vs Commercial Average in 54022

Price
AVG $1.3M
$1.5M
Taxes
AVG $16,072
$6,416
Year Built
AVG 1990
1960
Visits
AVG 148
204
Data Provided by Inside Real Estate®

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